Data Protection Act (DPA) Section 25(1)(f) allows organizations to rely on legitimate interests as a lawful basis for processing personal data. For Elimuhub, legitimate interests are often preferable to consent, especially in core operations where smooth service delivery and reasonable expectations matter most. ✅ When to Choose Legitimate Interests Necessary Business Operations Fraud prevention (e.g., fake student applications) Website security & analytics Service improvements (placement success tracking) Internal record-keeping for audits Low Privacy Impact Existing clients (parents who’ve engaged services) B2B communications (schools/teachers) Non-marketing emails (placement confirmations) Reasonable Expectations Parents expect contact data used for school placements Teachers expect CVs processed for training programs Students expect career guidance data analyzed Poor Consent Practicality Popups disrupt student placement workflow Ongoing processing (not one-time) Withd...