Muslim Secondary School Marketing Proposal
1.0 Abstract
To grow an educational institution requires strategic thinking with marketing consultancies and support. ElimuHub Consultant seeks to partner with your school to offer effective, viable, and proven marketing, promotional, and awareness services at discounted rates exclusively offered to us by our partners and subcontractors. This would otherwise be very expensive when approached individually.
2.0 Background, Objective, and Technical Approach
2.1 Background
ElimuHub Consultant was established in October 2014, offering educational services and event management. Our services include:
- Event planning
- Marketing support
- Graphic design
- Market research
- Public relations
- Advertising institutions
- Joint schools' contests
- Educational trips
- Career/Academic Days
- Graduation Days
2.2 Rationale
Due to heavy workloads, some school managements tend to forget or ignore marketing, a crucial business element. ElimuHub aims to partner with you, ease your office burden, and make your school a model Muslim business school using practically used and proven tactics.
2.3 Technical Approach
ElimuHub's long interaction with personnel in education, journalism, marketing, media, licensing agencies, and consultancy fields has enabled us to develop strong working links and networks. I possess over 10 years of experience as a classroom teacher, school administrator, and founder/CEO of ElimuHub Consultant. I fully understand the requirements to grow a model private school, having steered newly started schools to become the best in their sub-counties, efforts that earned me good recommendation letters from the school's director and Sub-County Director of Education.
3.0 Goals
- Enhance school profile, PR, and awareness, reaching over 10,000 people and future parents.
- Capture at least 500 parents seeking 2019 Form 1 admissions or transfers in Muslim schools for their children while admitting students on site and sending them directly to school.
- Provide an exclusive opportunity for the school to sponsor TV programs in exchange for a complimentary news feature of the school and TV interview of the management aired on largely viewed Islamic-faith based Horizon, Alhuda, and Mahdi TV stations.
- Enjoy free and continued online marketing support and promotion through active blogging, creating school events, and linking them to online searches, our education-based social media platforms, recommendations, and referrals.
4.0 Statement of Work
The tasks below have been wisely designed to suit the Muslim school client requirement at discounted rates offered exclusively to us by our associates, partners, and contractors. Value for your money is guaranteed.
The tasks include details of each campaign, subtasks, contract, and our subcontract deliverables, recommended time, and best period of performance.
The Material Element is direct funds for acquisition or rental funds of facilities, material, equipment, supplies, or performing the subtask.
The Cost Element includes labor, travel, communication, acquisition, supplies, and other direct costs.
The Labor Element shows direct labor for the task. The proposed rates are provisional, open to negotiations, and not fixed.
Note: The size of the task and budget is not constant. They are subject to adjustment depending on the client's budget and available resources. The licensing rates in the table are according to current Nairobi County 2017/18 (discounted). The rates vary per county.
5.0 Task Outline
5.1 Task 1: Muslim Mainstream Media
The task comprises running audio and visual adverts on TV and FM stations with the highest percentage of Muslim community viewership, listeners, and readers in Nairobi and its environs during prime time when most people are tuned in. The recommended period is November, immediately after the announcement of the KCPE results when parents will be thinking about schools to admit their children, and in January to capture those that missed vacancies, the undecided, those seeking transfers or had school fees problems.
5.2 Task 2: Online
The objective is to build publicity and awareness about the school and its products with the target of reaching 10,000 Muslims so that by the end of the exercise, anyone searching for a Muslim Secondary School in Kenya should access the school. The tasks involve:
- Creating content
- Shooting videos and pictures
- Building a school website
- Establishing social media accounts
- Promotions on our largely followed ElimuHub pages
- Paid Facebook ads
- Maintaining updates and sharing pages widely for 2 consecutive months.
5.3 Task 3: Short Message Code Advertisement
ElimuHub has partnered with ElimuTv and Horizon TV to develop a SHORT CODE MESSAGING PLATFORM where upon sending the given SMS code that scrolls on the TV screen, the sender will get a response of the desired school based on location, fees range, boarding or day, boys/girls, etc.
5.4 Task 4: Schools' Expo & Family Day
We target to plan, mobilize, and host at least 100 parents with their class 8 pupils to attend an expo held at your school. Using our network, we will reach out to parents through Muslim primary schools and mosques by school-to-school visits and posters. A Family Fun Day is incorporated to maximize attendance.
5.5 Task 5: Banners, Posters & Flyers
We will create:
- Attractive posters for major mosque notice boards and entrances.
- Fliers to be issued at mosques after Swalatul Jum'aa.
- Banners to be displayed at strategic locations.
5.6 Task 6: Roadshows
A school-labeled and stickered van or truck will be used to market and create awareness of the school on the streets of Muslim-dominated estates and towns.
5.7 Task 7: School Tent Campaign
An attractively designed and school-labeled tent will be pitched at suitable areas within Muslim-dominated areas to market the institution.
5.8 Task 8: Eastleigh Malls Advertisement
We will use speakers mounted over shopping malls to reach over 10,000 shoppers and residents, distributing fliers at counters for shoppers to pick as they leave.
6.0 Key Personnel
The project will be overseen by a dedicated team of professionals to ensure effective management and communication throughout the process.
7.0 Workplan
It is advisable to confirm all arrangements at least 20 days prior to the campaign start date for timely execution.
8.0 Facilities
We have the necessary resources and facilities in place to execute each task effectively, ensuring a seamless marketing experience for your school.
For more information or to discuss this proposal further, please contact us at +254731838387.
